DNA
What you are.
Mission, promise, positioning, target, real difference from your competitors.
Why you rather than someone else?
The RM audit · Brand and sales audit · Brussels
Where is your brand losing sales ?
The RM audit puts your brand through three blocks: what you are, what people see, what sells. In one week, you leave with a frank diagnosis and an action plan ranked by impact on your revenue.
- Rémy Muzembo, marque & business architecte (brand & business architect)
- Entrepreneur since 2017
- Lecturer at IFAPME
They trusted me
To know if the audit is for you
Do you recognise yourself ?
- Your clients recommend you, but your new prospects do not understand what you sell.
- Your site, your documents and your social networks tell three different stories.
- You lower your prices to sign, while your work is worth more.
- You multiply marketing actions without knowing which one pays off.
- Your brand dates from another era of your company.
Two ticked lines are enough. The audit is for you.
The method · the brand to the cube™
Three blocks, no blind spots.
The audit follows my theory of the brand, block by block. Each block ends with a single question, and you will get its answer.
Appearance
What people see.
Name, visual identity, tone, consistency from one touchpoint to the next.
Is your image worth your price?
Arsenal
What sells.
Offers, site, sales documents, pitch, buying journey, follow-ups.
Do your tools sell without you?
PositioningPromiseTargetIdentityToneConsistencyOffersBuying journeyPitchFollow-upsDiagnosisAction planPositioningPromiseTargetIdentityToneConsistencyOffersBuying journeyPitchFollow-upsDiagnosisAction plan
The process
One week, one single contact.
- 01
Scoping
30 minutes · before any commitment
Your goals, your figures, what is blocking you. If the audit will not serve you, I will tell you.
- 02
Interview
90 minutes
Your brand, your offers and the way you sell, told by you.
- 03
Analysis
3 days
I run your materials, offers and sales journey through the three blocks.
- 04
Debrief
60 minutes
What holds, what leaks, and why. You leave with the strategy and the action plan.
What you receive
Concrete, usable on Monday.
- The brand strategyComplete, conceptual and actionable, block by block.
- The list of leaksWhat costs you sales, ranked by severity.
- The prioritised action planActions ranked by impact and effort, to carry out alone or with me.
- The live debrief60 minutes to understand everything and ask your questions. I record it for you.
Honestly
Who it is for, and who it is not.
For you if
- You run an SME or an independent business, and you make the decisions.
- You already sell and want to sell better, at a higher price, faster.
- You are in Brussels, in Belgium or elsewhere in the French-speaking world.
Not for you if
- You are looking for a logo delivered in two days.
- You want a report to put away in a drawer.
- You are not ready to hear what is not working.
Who leads the audit
An outside perspective.
“I will tell you what your clients think without daring to tell you.”
I am Rémy Muzembo, marque & business architecte (brand & business architect) in Brussels. An entrepreneur passionate about communication and growth since 2017, I build the brands and sales machines that make things sell, for my clients and for my own ventures.
I teach sales psychology, marketing, commercial writing and pitching at IFAPME. I wrote my own theory of the brand, in three blocks: DNA, appearance, arsenal. It is what structures the audit.
Brand creations
The price
A clear price, set before.
The RM audit
€1,799excl. VAT
On quotation
Fixed fee. No hidden extras.
A firm price, given after the scoping call.
Request the auditIncluded
- The 30-minute scoping call
- The 90-minute interview
- The analysis of the three blocks: DNA, appearance, arsenal
- The brand strategy and the list of leaks
- The prioritised action plan
- The live debrief, 60 minutes, recorded for you
And after? Putting it into practice is possible, never mandatory. If you want me to lead it with you, advice and operational rollout are quoted separately, at a firm price per line.
Questions
Before you start.
How long does the audit take?
One week between the interview and the debrief. The exact schedule is set together during scoping.
What should I prepare?
Your current materials: site, presentations, offers, sales documents. And, if you agree, your sales figures. The more I see, the more precise the diagnosis.
Does the audit commit me to anything afterwards?
No. You leave with a plan you can carry out alone. Working on it with me is possible, never mandatory.
I only want a new logo.
Then the audit is not the right starting point. I will tell you at scoping and point you to what to turn to.
And if everything is fine?
I will tell you, and you will know where to invest to speed up.
They trusted me
Request the audit
Let’s talk about your brand.
A first 30-minute call to see whether the audit will serve you. If not, I will tell you and point you to what to turn to.
Audit request
Your request, ready.
Complete your details: your request goes straight through. Rémy will answer you personally within 24 working hours.
Thank you, see you soon.
Your request has been sent. Rémy will answer you personally within 24 working hours.