Rémy MuzemboArchitects
Does your website say which projects you take and what sets you apart?
The RM audit · Brussels
Your offer deserves to be understood.
A brand audit for independents and SME leaders. To find out what blurs your offer and what to fix first.
Book my 30-minute scoping call30 minutes by video call, before any commitment.
799 € excl. tax · By quoteFixed fee set after the scoping call.
Entrepreneur since 2017, lecturer at IFAPME.
One point of contact, from diagnosis to debrief.
References
They trusted me.
Companies and brands I have worked with.
Collaborations
Faces, encounters.
The people I have worked with.
The starting point
You do good work.
Is it visible?
- Your clients recommend you, but your new prospects do not understand what you sell.
- Your website, your documents and your social media tell three different stories.
- You run many marketing actions without knowing where to start.
For professions where trust decides.
Recruitment and HR consulting
Do your prospects understand your specialty and why to choose you?
Consultants and coaches
Can your offer be understood in one sentence, without jargon?
Engineering and design offices
Do your references clearly show the type of assignment you want?
Agencies and studios
Does your positioning stand out from your competitors?
Training organisations
Can future participants see who each course is for and what it offers?
Interior architects and decorators
Do your prospects understand your specialty and why to choose you?
Landscape designers
Can your offer be understood in one sentence, without jargon?
Photographers and videographers
Does your positioning stand out from your competitors?
Designers (graphic, product, UX)
Do your prospects understand your specialty and why to choose you?
Developers and web agencies
Can your offer be understood in one sentence, without jargon?
Software publishers and tech startups
Does your positioning stand out from your competitors?
Strategy consultants
Do your prospects understand your specialty and why to choose you?
Digital transformation consultants
Can your offer be understood in one sentence, without jargon?
IT and cybersecurity consultants
Does your positioning stand out from your competitors?
Sustainability consultants
Do your prospects understand your specialty and why to choose you?
Marketing and acquisition specialists
Can your offer be understood in one sentence, without jargon?
Writers and content agencies
Does your positioning stand out from your competitors?
Translators and interpreters
Do your prospects understand your specialty and why to choose you?
Audiovisual producers
Can your offer be understood in one sentence, without jargon?
Event organisers
Does your positioning stand out from your competitors?
Wedding planners
Do your prospects understand your specialty and why to choose you?
Caterers and chefs
Can your offer be understood in one sentence, without jargon?
Independent hotels, guesthouses and venues
Does your positioning stand out from your competitors?
Travel agencies and guides
Do your prospects understand your specialty and why to choose you?
Renovation and construction companies
Can your offer be understood in one sentence, without jargon?
Joiners and fitters
Does your positioning stand out from your competitors?
Craft artisans and bespoke workshops
Do your prospects understand your specialty and why to choose you?
Fashion designers
Can your offer be understood in one sentence, without jargon?
Jewellers and jewellery designers
Does your positioning stand out from your competitors?
Farmers and food producers
Do your prospects understand your specialty and why to choose you?
Manufacturers and product brands
Can your offer be understood in one sentence, without jargon?
Fitness and wellness studios
Does your positioning stand out from your competitors?
Sports coaches
Do your prospects understand your specialty and why to choose you?
Independent trainers and speakers
Can your offer be understood in one sentence, without jargon?
Private schools and training centres
Does your positioning stand out from your competitors?
Independent publishers
Do your prospects understand your specialty and why to choose you?
Artists, musicians and labels
Can your offer be understood in one sentence, without jargon?
Transport and logistics companies
Does your positioning stand out from your competitors?
Export and international trade consultants
Do your prospects understand your specialty and why to choose you?
What you receive
A direction.
An order of action.
You leave with the plan. You can carry it out yourself or choose to be supported afterwards.
La marque au cube™
ADN · What you are
Mission, promise, positioning, target, real difference from your competitors.
Apparence · What people see
Name, visual identity, tone, consistency from one touchpoint to the next.
Arsenal · What sells
Offers, website, sales documents, pitch, buying journey, follow-ups.
The brand strategy
Complete, conceptual and actionable, block by block: ADN (what you are), Apparence (what people see), Arsenal (what sells).
The leak list
The points to fix, ranked by severity.
The prioritised action plan
Actions ranked by impact and by effort.
The live debrief
60 minutes to understand the recommendations and ask your questions. Recorded for you.
Fictional case · Consulting firm
Three services. One offer, finally clear.
01The problem
« Consulting, training, coaching »
For whom? For what? You can't tell.
02The audit reveals
- Missing targetNo one is named.
- Mixed-up offersThree services, one message.
- Scattered proofFar from the offer it supports.
03The decisions
- TargetSME leaders.
- Entry offerClarify roles before a reorganisation.
- ProofPlaced next to the offer.
- First stepOne step, clear.
What changes for the visitor
✓ They understand the offer in one sentence.
✓ They know where to start.
✓ Site, pitch and offers say the same thing.
Before a new logo or website, decide what your brand must say.
The audit sets the priorities. Implementation remains a separate project.
The process
One week.
One point of contact.
Scoping
30 minutes
Before any commitment. Your goals, your figures, what is blocking you. If the audit is not useful to you, I will tell you.
Interview
90 minutes
Your brand, your offers and your way of selling, told by you.
Analysis
3 days
I review your materials, your offers and your sales journey through the three blocks.
Debrief
60 minutes
What holds, what leaks, and why. You leave with the strategy and the action plan.
One week between the interview and the debrief. The exact schedule is set together during the scoping call.
You pay to know what to decide, and in what order.
The audit produces a strategy and a plan. Creating a logo, a website or a campaign remains a separate assignment.
My practice, beyond the audit
Brands.
Materials.
Brand creations
Identities I designed.
Ideas made visible.
How I think about brands
Ideas to see your business differently.
Original posts by @remy.muzembo
Everything a logo will never do for you.
Identity draws attention. Positioning, offer and experience give a reason to choose.
Read the key idea
View original post ↗A nice logo or name is not enough.
A brand takes shape when audience, offer and arguments align.
Read the key idea
View original post ↗"You no longer negotiate your prices."
A clear brand helps people choose your value instead of comparing prices.
Read the key idea
View original post ↗The decision point
Know what to fix.
And in what order.
The RM audit
799 € excl. tax
By quote. Fixed fee.After the 30-minute scoping call, the scope and the price are set out in a quote before any commitment.
Example · Fictional case
Diagnosis
Fictional consultancy · Demonstration extractObservation: “We support your transformations” names neither the audience nor the problem.Priority: choose the audience and situation where the consultancy is useful.
Strategy
ADN
+
APPARENCE
+
ARSENAL
+
APPARENCE
+
ARSENAL
Possible direction: SME leaders clarifying roles before a reorganisation.
Action plan
- First action: name the audience and problem in the website opening.
Test: a third party identifies the offer and audience without an explanation.
Read the illustrative extract
Fictional consultancy · Demonstration extract
Observation: “We support your transformations” names neither the audience nor the problem.
Priority: choose the audience and situation where the consultancy is useful.
Possible direction: SME leaders clarifying roles before a reorganisation.
First action: name the audience and problem in the website opening.
Test: a third party identifies the offer and audience without an explanation.
The practice behind the method · Work by Rémy Muzembo
Implementation is separate.
Identity, website, documents, advice and operational rollout are not included in the audit. They are possible, never compulsory, on a separate quote at a fixed price per line.
Suited if
You run an SME or an independent business. You decide on the brand and have materials, offers or a sales journey to examine.
A different need if
You are only looking for a logo or a website that is ready to be produced. The scoping call also helps tell this need apart from the audit.
Included: scoping, 90-minute interview, analysis of the three blocks, strategy, leak list, plan and recorded 60-minute debrief.
The first step
Let's talk about
your brand.
30 minutes by video call to find out whether the audit will serve you. If not, I will tell you and point you towards what to turn to.
RM audit · 799 € excl. tax · By quoteFixed fee agreed after the scoping call, before work starts.
Your brand. Your questions.
A 30-minute conversation to define the starting point.
Your website, your offer, your questions: together we set the starting point.
In the field
A brand is built together.
Workshops, talks and working sessions.
Before you start
Practical questions.
Why a quote if the price is listed?
The RM audit is listed at 799 € excl. tax. The fixed fee is set by quote after the scoping call, before starting.
What should I prepare?
Your current materials: website, presentations, offers, sales documents. And, if you agree, your sales figures. The more I see, the more precise the diagnosis.
How long does the audit take?
One week between the interview and the debrief. The exact schedule is set together during the scoping call.
Does the audit commit me to what follows?
No. You leave with a plan you can carry out yourself. Implementation with me is possible, never compulsory.
I only want a new logo.
Then the audit is not the right starting point. I will tell you at the scoping call and point you towards what to turn to.
Can we work remotely?
The scoping call takes place by video. Times, working language and materials to review are agreed together before starting.
What the audit makes possible
Real cases. Clear choices.
01 · Digital marketing
Mailchimp
The documented choiceCOLLINS describes grouping an expanded offer into categories and an identity that keeps the brand’s character.
The question for your brand
Does your client understand everything you can do for them?
02 · Financial services
Wise
The documented choiceRagged Edge and Wise present a consistent visual and verbal system, from product to campaigns.
The question for your brand
Does your promise stay the same at every touchpoint?
03 · Architecture
Hyphen
The documented choicePentagram takes a connecting sign from the H and applies it to the wordmark, type and website.
The question for your brand
Is your difference visible in your tools too?